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Board of Directors

Norman Gershenz, President: Norman Gershenz has served as Director of the SaveNature.Org and the Center for Ecosystem Survival since 1993. Norm has had more than 30 years of experience in the field of zoo and conservation biology. He created the innovative Conservation Parking Meter and the first Adopt An Acre programs as fundraising vehicles for conservation. These programs involve zoos, aquariums, science centers, schools and the public directly in rainforest and coral reef conservation, and have raised more than $4.7 million dollars do date. He has advanced degrees in Conservation Biology from San Francisco State University and has worked as a field biologist and naturalist in India, Nepal, Costa Rica, Guatemala, Belize, Panama, Borneo, Malaysia and in California’s Mojave Desert. His previous experience as educator, researcher, fundraiser and member of the animal care staff at the San Francisco Zoological Gardens has contributed to his ability to form partnerships with informal science institutions for in-situ conservation. Employer: SaveNature.Org

Alan Treves – Vice President: Alan Treves was a principal partner for more than 15 years in BW Provisions, one of the largest food distribution companies servicing Los Angeles, San Diego, Riverside, Fresno, Santa Barbara and outlying areas. Mr. Treves has a long-standing interest and love for marine environments and the preservation of the oceans as well as the rainforests of Central and South America. Presently Mr. Treves is the President of the Treves Trading Company. He is currently working from within the food industry to bring new conservation awareness to his business associates and to his employees. Mr. Treves has also focused his attention on educating children within his local community regarding the personal impact they can have in saving wildlife in nature. Mr. Treves holds a B.A. degree from San Francisco State University. He is an avid runner and has a deep respect for nature. Employer: Treves Trading Company

M.J. Bogatin - Secretary: M. J. Bogatin was admitted to the California Bar in 1981. He is a graduate of Duke University (B.A. 1975, cum laude); University of Essex, U.K. (M.A. in Comparative Literature 1977); and University of Denver (J.D. 1980). From 1981 through 1988, he was associated with the business and civil litigation firm, Willdorf and Stevens, in San Francisco, and thereafter began his own firm emphasizing Arts, Entertainment, intellectual Property and Personal Injury law. Mr. Bogatin has served on the board of director of several Bay Area theatres, was the long-time Board Chair of Life on the Water, and is currently on the board of California Lawyers for the Arts. Employer: Bogatin, Corman and Gold Law Offices

James Owen, Treasurer: James Owen is the past president and CEO of Graphic Imagery, one of the first “green” printing brokers, specializing in fully recycled, tree-free and alternate fiber paper stocks as well as chlorine-free manufacturing and processing. Mr. Owen is co-founder and principal owner in SuiteSleep, an organic European luxury mattresses and bedding store in Boulder, Colorado. His success as an entrepreneur has afforded him the resources to donate his time and expertise to SaveNature.Org. As a businessman, Mr. Owen perceives SaveNature.Org’s mission as the one with the highest possible success rate in a world with quickly diminishing possibilities. Employer: Suite Sleep

Krishen Arvind Laetsch Krishen Laetsch has a long history of service to the Oakland area community and serves as Senior Program Consultant at The San Francisco Foundation. He recently served as the Program Officer for Education and Youth Development at the East Bay Community Foundation and The Clorox Company Foundation. One of his primary responsibilities was to disseminate information and cause authentic engagement with more than 2,000 people throughout the City of Oakland on Expect Success, the redesign initiative for the Oakland Unified School District supported, in part by, the Bill & Melinda Gates Foundation. Other responsibilities included The Clorox Company grant making to art, culture, education, and youth development, Early Childhood Education and Community Schools. Krishen holds a B.A. in History from the University of California at Berkeley, an M.A. in Education from Mills College and is working towards his Ed.D, in Educational Leadership from Mills College. Employer: San Francisco Foundation

Linda Riebel, Ph.D. Linda Riebel, Ph.D. is a licensed psychologist and adjunct faculty member at Saybrook University, where she helped create the sustainability program. Her publications include four books and over a dozen articles in professional journals. Dr. Riebel has convened symposia and has co-led workshops on ecopsychology for the American Psychological Association. Her passion for conservation both of rainforests and coral reefs has been advanced through her travels to Uganda, Belize, Costa Rica, Ecuador, Turks and Caicos, Hawaii and Guaymas (Mexico), Madagascar, and South Africa. Dr. Riebel personally sponsored the Rainforest Conservation Meter at the Oakland Zoo, where she was a docent for many years. Dr. Riebel's book “The Green Foodprint: Food Choices for Healthy People and a Healthy Planet”(2011) explains the impact of our food choices on the environment and what citizens can do about it. Our new program Edible EdVentures, is inspired by her work and brings the message of healthy foodwebs to classrooms around the Bay Area. Dr. Riebel has long been committed to SaveNature.Org’s mission of saving threatened and endangered ecosystems and brings her enthusiasm and energy for inspiring the public to take action. Employer: Saybrook University.

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